[kictanet] Fwd: Digital Migration - Set Top Box Ownership

Wed Feb 18 17:44:08 EAT 2015

Listers,

I think this is impressive given all the confusion there has been including the warning by the big 3 to people not to buy.

Also if you think about cell phone adoption, it took time. Ditto, Mpesa.

These figures will only rise.

Interesting angle is how advertisers will now allocate their money.

Ipsos Synovate has been the guide for ad spend.

Regards

JG

-----Original Message-----
From: "Simon via kictanet" <kictanet at lists.kictanet.or.ke>
Sent: ‎18/‎02/‎2015 17:22
To: "jgmbugua at gmail.com" <jgmbugua at gmail.com>
Cc: "KICTAnet ICT Policy Discussions" <kictanet at lists.kictanet.or.ke>
Subject: Re: [kictanet] Fwd: Digital Migration - Set Top Box Ownership

I concur with Washington. 
Now that analogue is off we should see an increase in set top box uptake 

From: Odhiambo Washington via kictanet
Sent: Wednesday, 18 February 2015 17:16
To: Simon
Reply To: Odhiambo Washington
Cc: KICTAnet ICT Policy Discussions
Subject: Re: [kictanet] Fwd: Digital Migration - Set Top Box Ownership

On the ground, I have enough people I know who are asking about which decoder they should buy. I don't know about the sales going up, but I can bet they will, if my experience with these people serves as a reflection elswhere in the republic. 

On 18 February 2015 at 17:07, Bernard Kioko <bkioko at bernsoft.com> wrote:

Wash,

But it’s already 11th hour…or do you think the sales have gone up drastically last one week?

From: kictanet [mailto:kictanet-bounces+bkioko=bernsoft.com at lists.kictanet.or.ke] On Behalf Of Odhiambo Washington via kictanet
Sent: Wednesday, February 18, 2015 4:59 PM
To: bkioko at bernsoft.com
Subject: Re: [kictanet] Fwd: Digital Migration - Set Top Box Ownership

It's not that Kenyans have better things to buy with money, but:

1. The Digital Migration has been impeded by vuta-nikuvute, and Kenyans love that too as it buys them time:)
2. Kenyans like doing things on the 11th hour:)

Me thinks.

On 18 February 2015 at 16:36, Mwendwa Kivuva via kictanet <kictanet at lists.kictanet.or.ke> wrote:
In Summary.
35% of TV owners own a setbox.
Of that 35%, GOtv 37%, Startimes 23%, DStv 20%, Zuku 16%, Independent STBs 5%=Total 101%

It seems Kenyans have better things to do with their money than buy STBs.

______________________
Mwendwa Kivuva, Nairobi, Kenya

"There are some men who lift the age they inhabit, till all men walk on higher ground in that lifetime." - Maxwell Anderson

On 18 February 2015 at 16:03, Ali Hussein via kictanet <kictanet at lists.kictanet.or.ke> wrote:
Listers

This just came through.

Regards

Ali Hussein

+254 770 906375 / 0713 601113

Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim
Blog: www.alyhussein.com

"I fear the day technology will surpass human interaction. The world will have a generation of idiots".  ~ Albert Einstein

Sent from my iPad

Begin forwarded message:
From: Rehema Muniu <Rehema.Muniu at ipsos.com>
Date: February 18, 2015 at 3:17:03 PM EAT
Cc: Tom Mzungu <Tom.Mzungu at ipsos.com>, Kui Kariuki <Kui.Kariuki at ipsos.com>
Subject: Digital Migration - Set Top Box Ownership
Good day,

Attached are findings on set top box ownership generated from the Ipsos Day After Recall data collected from 2nd to 16th February.

These findings are based on TV owners interviewed across the country using Computer Aided Telephonic Interviews.

We will keep you updated on the implications of digital migration.

Best regards,

Rehema Muniu
Director
Ipsos MediaCT

Acorn House, 97 James Gichuru Road, Lavington
P.O. Box 68230 – 00200 City Square, Nairobi
Tel: +254 20 3862721-33  I  Mobile: +254 722 340 593 
rehema.muniu at ipsos.com
http://www.ipsos.com | http://www.ipsos.co.ke.
The Home of Researchers

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