[kictanet] Ditital Publishing & Marketing in Africa 25th, 26th, and 27th Sepr 2013, Nairobi

[Matunda Nyanchama]

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Dear All,
 
Please be reminded that the African Publishers Network (APNET) in conjunction with Kenya Publishers Association (KPA) has organized a practical seminar on Digital Publishing and Marketing during the Nairobi Book Fair. This course will cover contemporary issues and technological strides in publishing.
 
Theme:  UNVEILING THE DIGITAL EDGE IN PUBLISHING
 
Content: DIGITAL PUBLISHING AND MARKETING IN AFRICA
 
Specific areas:
a)      Overview of the  current/ future trends in Publishing :  Bill Rutto – Researcher, Author & Director of Communications at the Council of Governors.
b)      Digital Rights Management: Dr. Matunda Nyanchama- PHD CISSP – Researcher, focuses on strategy and overall management of business with the core focus being IT, with a key focus in Information Risk Management. 
c)       Intellectual Property Rights and the law in the face of  digitization:Prof. Ben Sihanya
d)      Digital products and  platforms: E-Kitabu- MD- Will Curlman
e)      Digital Publishing- A local case study on  digitization:Amolo Ng’weno- MD- Digital Divide Data
f)       Government policy and framework on digitization: MOE/ KIE- Mr. John Temba Head ICT- Ministry Of Education and Mr Nthamburi of KIE
g)      Social Media Marketing - Opportunities and Risks:  Angela Wachuka- MD- Kwani Trust 
h)      Marketing on a shoe string budget:  Jane Kairichi, Partner- Integrated Marketing Solutions- Africa
i)        Options in the fight against piracy in the Publishing Industry KECOBO- Kenya Copyright Board- Chief Prosecutor - Edward Sigei.
 
 
Who Should Attend
Leaders, including CEOs of publishing houses, Publishing Managers, IT Managers, Researchers, Educationists, Sales Marketing Managers, Editors, & Marketers, Writers, Policy Makers, Education Funders
 
Venue: Emerald Hotel- Krishna Centre- Westlands, Woodvale Grove, off Mpaka Road
 
       Dates:           25th, 26th, and 27thSeptember 2013
 
      Time:             9.00 a.m. to 5.30 p.m.
 
Charges 
-          APNET& KPA members: Kshs 8,000 or USD 100 Per Participant 
-          Non-members: Kshs 20,000  or USD 300 Per Participant
   
Charges cover full course attendance, inclusive seminar materials, 2 teas & snacks and lunch for the three days.
 
Deadline for registration and payment:  16th September 2013
 
Late bookings will attract a 20% surcharge on the applicable fees. 
 
There will also be an evening cocktail after the workshop at the Jacaranda hotel sponsored by eKitabu for the invited participants on 27th September 2013, from 6.30 pm. 
 
Please contact APNET and KPA secretariat for further details, using the following addresses:
 
Regards,
 
 
James Odhiambo,
Executive Officer,
Kenya Publishers Association,
P.O. Box 42767-00100, Nairobi.
Tel: + 254 2 3752344
Tel: + 254 2 2635498/9
Fax: + 254 2 3754076
Cell:  + 254 724 255848begin_of_the_skype_highlighting + 254 724 255848 FREE  end_of_the_skype_highlighting
E-mail: info at kenyapublishers.org
Website: www.kenyapublishers.org
 
 

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Matunda Nyanchama, PhD, CISSP; mnyanchama at aganoconsulting.com
Agano Consulting Inc.;  http://www.aganoconsulting.com/; Twitter: nmatunda;  Skype: okiambe
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