[kictanet] SPAM/OPT IN/OPT OUT MARKETING FROM THE TELCOS - DEATH BY SMS

[Matunda Nyanchama]

Advertisements (as in newspapers, TV, etc.) provide the primary course of revenue for these businesses.

Safaricom and other telcos need to demonstrate that they are offering services as below par prices and hence need to recoup/make a profit through ads.

There is no justification for bombarding individuals with ads when they are not getting a cut in airtime rates.

CCK should step in and advise accordingly.

Regards.




 Message: 1
Date: Fri, 3 May 2013 13:16:13 +0300
From: William Warero <wwarero at gmail.com>
To: Ali Hussein <ali at hussein.me.ke>
Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Subject: Re: [kictanet] SPAM/OPT IN/OPT OUT MARKETING FROM THE TELCOS
    - DEATH BY SMS
Message-ID:
    <CAA1AGAex+18ovzkn0b7-_BqtUELfS4zeSNuN5ciQGoWs+sqAjg at mail.gmail.com>
Content-Type: text/plain; charset="iso-8859-1"

Well, from the network's perspective it is not spam. When you purchase a
SIM card or enter into a contract for use of a line, it remains the
network's property. Similar to the TV model, the advertisement slots are a
secondary revenue stream and a mode of directing traffic one way or the
other, particularly for networks other than Safaricom.

However, in the interest of retaining their clients they monitor the
frequency of the messages sent to subscribers in slots, just as the media
companies do.

The "Do Not Disturb" lists do exist I believe, and should be effected upon
request to their respective customer care options.

With over 16 million Kenyans being online and growing,the majority
accessing the internet by phone, I believe we will be seeing more and more
mobile phone targeted advertising.
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Matunda Nyanchama, PhD, CISSP; mnyanchama at aganoconsulting.com
Agano Consulting Inc.;  www.aganoconsulting.com; Twitter: nmatunda;  Skype: okiambe
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