[kictanet] Fwd: How this happened (How Obama used Technology to stay ahead during the campaign)

Wed Nov 7 19:26:44 EAT 2012

Here's an interesting piece on data management by the Obama campaign:

http://swampland.time.com/2012/11/07/inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-win/

On 7 November 2012 16:47, Ali Hussein <ali at hussein.me.ke> wrote:

> Kivuva
>
> I agree with you especially on issues you raised regarding volunteerism.
> However let me assure you that there was no cold calling involved. It was
> crisp, precise and to the point using technology and direct Marketing at a
> level never seen before. The use of Big Data was as important as the legs
> on the ground.
>
> On the money issue...For sure. I agree with you. It was humongous. But if
> you put it in context politicians here are also using serious money from a
> Kenyan context. How much of it is actually used efficiently?
>
> These are the lessons I'm talking about here...
>
> Ali Hussein
> CEO | 3mice interactive media Ltd
> Principal | Telemedia Africa Ltd
>
> +254 773/713 601113
>
> Sent from my iPad
>
> On Nov 7, 2012, at 4:56 PM, Kivuva <Kivuva at transworldafrica.com> wrote:
>
> Onchari, you think its possible to do research without money?
>
> Most the volunteers in US just knock on doors, or do cold calling to
> encourage and influence voters to vote in a certain way.
> How many Kenyans volunteer on election? We see the observers carrying
> leaves on the streets with hakiyangu!
>
> Back to the issues, to be able to map out demographics,
> voter psychology ,e.t.c., you need to spend with top-notch research and
> polling firms. Apart from adverts, that is where the $920M went for
> democrats.
>
> And the entire US elections cost Ksh0.6 trillion. That is like what KRA
> collects in a year.
>
> On 7 November 2012 15:22, Edwin Onchari <eonchari at lynxbits.com> wrote:
>
>> Kivuva,****
>>
>> ** **
>>
>> Any of them can achieve it – They do not need billions of $$ for
>> campaigning, why? USA is 9million sqkm wide, with 52 mini countries while
>> Kenya is a mere 500K sqkm, US population is over 300M while Kenya is 40M,
>> costs are low in Kenya with plenty of volunteers including myself and I
>> believe millions like me. All they have to do is campaign on non tribally
>> inclined issues and get the “laggard’ middle class involved. I envision
>> some concession speeches come March 5th 2013 from some very unlikely
>> quarters!****
>>
>> ** **
>>
>> Kind Regards,****
>>
>> Edwin ****
>>
>> *From:* kictanet [mailto:kictanet-bounces+eonchari=
>> lynxbits.com at lists.kictanet.or.ke] *On Behalf Of *Kivuva
>> *Sent:* Wednesday, November 07, 2012 3:03 PM
>> *To:* Edwin
>> *Cc:* KICTAnet ICT Policy Discussions
>> *Subject:* Re: [kictanet] Fwd: How this happened (How Obama used
>> Technology to stay ahead during the campaign)****
>>
>> ** **
>>
>> Lets not beat ourselves so much. Who cannot achieve that much with
>> $920,000,000 campaign budget, with thousands of UNPAID volunteers!****
>>
>> ** **
>>
>> On 7 November 2012 14:37, Edwin Onchari <eonchari at lynxbits.com> wrote:***
>> *
>>
>> + 1 Ali,****
>>
>>  ****
>>
>> Obama managed to precisely target each demographics with the right
>> message at the right time using the right tools****
>>
>>  ****
>>
>> In our case, however, our leaders and political parties would prefer not
>> to do that – why? My guess would be that it will expose the fact they do
>> not stand for much other than their tribal affiliations. Media (just like
>> you experience with CNN, NBC, FOX etc) embracing such technologies could be
>> a starting point, although I doubt that it will happen any time soon.****
>>
>>  ****
>>
>> The scenario is true even in private sector. I remember 5 years ago, I
>> tried to introduce the use of business intelligence tools such as data
>> mining, six sigma, business process modeling, etc to companies and
>> parastatals in Kenya and the response I got – “This is Kenya young man, we
>> are making profits and therefore we do not need to do any of that”. There
>> are enormous amounts of raw data within these organizations’ “data banks”,
>> that if modern analytical techniques and tools were to be applied properly,
>> could see the realization of efficiencies ranging from public sector
>> service delivery to improving private sector organizational performance.*
>> ***
>>
>>  ****
>>
>> I keep hoping non-the-less J****
>>
>>  ****
>>
>> Regards,****
>>
>> Edwin****
>>
>> *From:* kictanet [mailto:kictanet-bounces+eonchari=
>> lynxbits.com at lists.kictanet.or.ke] *On Behalf Of *Ali Hussein
>> *Sent:* Wednesday, November 07, 2012 12:29 PM
>> *To:* Edwin
>> *Cc:* KICTAnet ICT Policy Discussions
>> *Subject:* [kictanet] Fwd: How this happened (How Obama used Technology
>> to stay ahead during the campaign)****
>>
>>  ****
>>
>> Listers****
>>
>>  ****
>>
>> Obama continued to stay ahead and the closeness of this election (despite
>> the electorate college votes big margin the battle ground states were won
>> with the slightest of margins) because of his team's sleek use of
>> technology - especially the use of Big Data.****
>>
>>  ****
>>
>> The ability to crunch the numbers and glean nuggets of pure gold in terms
>> of voter trends and getting out the voters to vote for him really is the
>> biggest lesson here. In my opinion of course.****
>>
>>  ****
>>
>> Are there lessons here for our politicians? How can we engage (through
>> proper use of technology) with all Kenyans to ensure we vote in the right
>> leaders? ****
>>
>>  ****
>>
>> Or am I being an idealist and romantic and all this is just wishful
>> thinking? ****
>>
>>  ****
>>
>> Ali Hussein****
>>
>> CEO | 3mice interactive media Ltd****
>>
>> Principal | Telemedia Africa Ltd****
>>
>>  ****
>>
>> +254 773/713 601113****
>>
>>  ****
>>
>> Sent from my iPad****
>>
>>
>> Begin forwarded message:****
>>
>> *From:* Barack Obama <info at barackobama.com>
>> *Date:* November 7, 2012, 8:54:23 AM GMT+04:00
>> *To:* <info at alyhussein.com>
>> *Subject:* *How this happened*
>> *Reply-To:* info at barackobama.com****
>>
>> Friend --
>>
>> I'm about to go speak to the crowd here in Chicago, but I wanted to thank
>> you first.
>>
>> I want you to know that this wasn't fate, and it wasn't an accident. You
>> made this happen.
>>
>> You organized yourselves block by block. You took ownership of this
>> campaign five and ten dollars at a time. And when it wasn't easy, you
>> pressed forward.
>>
>> I will spend the rest of my presidency honoring your support, and doing
>> what I can to finish what we started.
>>
>> But I want you to take real pride, as I do, in how we got the chance in
>> the first place.
>>
>> Today is the clearest proof yet that, against the odds, ordinary
>> Americans can overcome powerful interests.
>>
>> There's a lot more work to do.
>>
>> But for right now: Thank you.
>>
>> Barack
>>
>> ****
>>
>> [image: Image removed by sender. Donate]<https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65c5/88649844/VEsH/p/eyJKU1ZEVlZOVVQwMWZSRUZVUVZORlZGdHpiSFZuUFdadmJHUmxjbDlrWVhSaGMyVjBMR3RsZVQxbWIyeGtaWEpmYUdGemFGMGxKUT09IjoiIiwiSlNWRFZWTlVUMDFmUkVGVVFWTkZWRnR6YkhWblBXWnBiR1ZmWkdGMFlYTmxkQ3hyWlhrOVptbHNaVjlvWVhOb1hTVWwiOiIifQ==/>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>> ****
>>
>>  ****
>>
>>  ****
>>
>> PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE
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>>
>> This email was sent to: *info at alyhussein.com*.
>> If that is not your preferred email address, you can update your
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>> We believe that emails are a vital way for the campaign to stay in direct
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>> ****
>>
>>  ****
>>
>> [image: Image removed by sender.]****
>>
>>
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>> ****
>>
>> ** **
>>
>> --
>> ______________________
>> Mwendwa Kivuva
>> For
>> Business Development
>> Transworld Computer Channels
>> Cel: 0722402248
>> twitter.com/lordmwesh
>> www.transworldAfrica.com  | Fluent in computing
>> kenya.or.ke | The Kenya we know****
>>
>
>
>
> --
> ______________________
> Mwendwa Kivuva
> For
> Business Development
> Transworld Computer Channels
> Cel: 0722402248
> twitter.com/lordmwesh
> www.transworldAfrica.com  | Fluent in computing
> kenya.or.ke | The Kenya we know
>
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> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> for people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
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> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> for people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
>

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Publisher

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