[kictanet] Fwd: How this happened (How Obama used Technology to stay ahead during the campaign)

Wed Nov 7 15:02:49 EAT 2012

Lets not beat ourselves so much. Who cannot achieve that much with
$920,000,000 campaign budget, with thousands of UNPAID volunteers!

On 7 November 2012 14:37, Edwin Onchari <eonchari at lynxbits.com> wrote:

> + 1 Ali,****
>
> ** **
>
> Obama managed to precisely target each demographics with the right message
> at the right time using the right tools****
>
> ** **
>
> In our case, however, our leaders and political parties would prefer not
> to do that – why? My guess would be that it will expose the fact they do
> not stand for much other than their tribal affiliations. Media (just like
> you experience with CNN, NBC, FOX etc) embracing such technologies could be
> a starting point, although I doubt that it will happen any time soon.****
>
> ** **
>
> The scenario is true even in private sector. I remember 5 years ago, I
> tried to introduce the use of business intelligence tools such as data
> mining, six sigma, business process modeling, etc to companies and
> parastatals in Kenya and the response I got – “This is Kenya young man, we
> are making profits and therefore we do not need to do any of that”. There
> are enormous amounts of raw data within these organizations’ “data banks”,
> that if modern analytical techniques and tools were to be applied properly,
> could see the realization of efficiencies ranging from public sector
> service delivery to improving private sector organizational performance.**
> **
>
> ** **
>
> I keep hoping non-the-less J****
>
> ** **
>
> Regards,****
>
> Edwin****
>
> *From:* kictanet [mailto:kictanet-bounces+eonchari=
> lynxbits.com at lists.kictanet.or.ke] *On Behalf Of *Ali Hussein
> *Sent:* Wednesday, November 07, 2012 12:29 PM
> *To:* Edwin
> *Cc:* KICTAnet ICT Policy Discussions
> *Subject:* [kictanet] Fwd: How this happened (How Obama used Technology
> to stay ahead during the campaign)****
>
> ** **
>
> Listers****
>
> ** **
>
> Obama continued to stay ahead and the closeness of this election (despite
> the electorate college votes big margin the battle ground states were won
> with the slightest of margins) because of his team's sleek use of
> technology - especially the use of Big Data.****
>
> ** **
>
> The ability to crunch the numbers and glean nuggets of pure gold in terms
> of voter trends and getting out the voters to vote for him really is the
> biggest lesson here. In my opinion of course.****
>
> ** **
>
> Are there lessons here for our politicians? How can we engage (through
> proper use of technology) with all Kenyans to ensure we vote in the right
> leaders? ****
>
> ** **
>
> Or am I being an idealist and romantic and all this is just wishful
> thinking? ****
>
> ** **
>
> Ali Hussein****
>
> CEO | 3mice interactive media Ltd****
>
> Principal | Telemedia Africa Ltd****
>
> ** **
>
> +254 773/713 601113****
>
> ** **
>
> Sent from my iPad****
>
>
> Begin forwarded message:****
>
> *From:* Barack Obama <info at barackobama.com>
> *Date:* November 7, 2012, 8:54:23 AM GMT+04:00
> *To:* <info at alyhussein.com>
> *Subject:* *How this happened*
> *Reply-To:* info at barackobama.com****
>
> Friend --
>
> I'm about to go speak to the crowd here in Chicago, but I wanted to thank
> you first.
>
> I want you to know that this wasn't fate, and it wasn't an accident. You
> made this happen.
>
> You organized yourselves block by block. You took ownership of this
> campaign five and ten dollars at a time. And when it wasn't easy, you
> pressed forward.
>
> I will spend the rest of my presidency honoring your support, and doing
> what I can to finish what we started.
>
> But I want you to take real pride, as I do, in how we got the chance in
> the first place.
>
> Today is the clearest proof yet that, against the odds, ordinary Americans
> can overcome powerful interests.
>
> There's a lot more work to do.
>
> But for right now: Thank you.
>
> Barack
>
>
> ****
>
> [image: Image removed by sender. Donate]<https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65c5/88649844/VEsH/p/eyJKU1ZEVlZOVVQwMWZSRUZVUVZORlZGdHpiSFZuUFdadmJHUmxjbDlrWVhSaGMyVjBMR3RsZVQxbWIyeGtaWEpmYUdGemFGMGxKUT09IjoiIiwiSlNWRFZWTlVUMDFmUkVGVVFWTkZWRnR6YkhWblBXWnBiR1ZmWkdGMFlYTmxkQ3hyWlhrOVptbHNaVjlvWVhOb1hTVWwiOiIifQ==/>
>
>
>
>
>
>
>
>
>
>
>
>
>
> ****
>
>
>
> ****
>
>  ****
>
> ** **
>
> PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE
> AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE
> STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,
> OH, PA, VA, AND WI.****
>
> Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.*
> ***
>
> The first $2,500 from a contributor to Obama Victory Fund 2012 will be
> allocated to Obama for America, designated for the general election. The
> next $30,800 from a contributor will be allocated to the Democratic
> National Committee. Any additional amount(s) from a contributor will be
> divided among the State Democratic Party Committees as follows, up to
> $10,000 per committee and subject to the biennial aggregate limits: OH
> (24%), FL (15%); WI (12%); IA (10%); NV (10%); VA (9%); CO (7%); NC (7%);
> PA (3%); and NH (3%). A contributor may designate a contribution for a
> particular participant. This allocation formula may change if following it
> would result in an excessive contribution. Contributions will be used in
> connection with a Federal election, may be spent on any activities of the
> participants as each committee determines in its sole discretion, and will
> not be earmarked for any particular candidate ****
>
> This email was sent to: *info at alyhussein.com*.
> If that is not your preferred email address, you can update your
> information here<https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65ed/88649844/VEsE/p/eyJKU1ZGVFVGSlRDVWwiOiJpbmZvQGFseWh1c3NlaW4uY29tIn0=/>.
> We believe that emails are a vital way for the campaign to stay in direct
> contact with supporters. Click here<https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65e9/88649844/VEsF/>if you'd like to unsubscribe from these messages. This campaign is a
> community, and all ideas are welcome. We appreciate any feedback you might
> have -- positive or negative. Click here to contact the campaign<https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f6419/88649844/VEsC/>with any questions or concerns.
> ****
>
>  ****
>
> [image: Image removed by sender.]****
>
>
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-- 
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