[kictanet] Fwd: How this happened (How Obama used Technology to stay ahead during the campaign)

[Ali Hussein]

Listers

Obama continued to stay ahead and the closeness of this election (despite the electorate college votes big margin the battle ground states were won with the slightest of margins) because of his team's sleek use of technology - especially the use of Big Data.

The ability to crunch the numbers and glean nuggets of pure gold in terms of voter trends and getting out the voters to vote for him really is the biggest lesson here. In my opinion of course.

Are there lessons here for our politicians? How can we engage (through proper use of technology) with all Kenyans to ensure we vote in the right leaders? 

Or am I being an idealist and romantic and all this is just wishful thinking? 

Ali Hussein
CEO | 3mice interactive media Ltd
Principal | Telemedia Africa Ltd

+254 773/713 601113

Sent from my iPad

Begin forwarded message:

> From: Barack Obama <info at barackobama.com>
> Date: November 7, 2012, 8:54:23 AM GMT+04:00
> To: <info at alyhussein.com>
> Subject: How this happened
> Reply-To: info at barackobama.com
> 
> 
> Friend -- 
> 
> I'm about to go speak to the crowd here in Chicago, but I wanted to thank you first.
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> I want you to know that this wasn't fate, and it wasn't an accident. You made this happen.
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> You organized yourselves block by block. You took ownership of this campaign five and ten dollars at a time. And when it wasn't easy, you pressed forward.
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> I will spend the rest of my presidency honoring your support, and doing what I can to finish what we started.
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> But I want you to take real pride, as I do, in how we got the chance in the first place.
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> Today is the clearest proof yet that, against the odds, ordinary Americans can overcome powerful interests.
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> There's a lot more work to do.
> 
> But for right now: Thank you.
> 
> Barack
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> PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.
> Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.
> 
> The first $2,500 from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $30,800 from a contributor will be allocated to the Democratic National Committee. Any additional amount(s) from a contributor will be divided among the State Democratic Party Committees as follows, up to $10,000 per committee and subject to the biennial aggregate limits: OH (24%), FL (15%); WI (12%); IA (10%); NV (10%); VA (9%); CO (7%); NC (7%); PA (3%); and NH (3%). A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate
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