[kictanet] The death of print media

Thu Sep 29 12:17:39 EAT 2011

I cannot miss to add my voice here...As a print journalist for the last five
years I can testify as to how great my consumption of the print media has
dwindled...five years ago I could feel sick if  I did not read a newspaper
or watch news...today I can survive provided I have access to the Internet
and my TV...in fact Facebook and twitter can sometimes be sufficient in
feeding me with the news then I decide where to click if I need
details...all major stories are always online and couple this with their
interactive nature and you will feel sorry for the print journalists who
must wait until the day two to shout out what happened 'yesterday'

....they really must tell it in magical/captivating way if they have to
motivate the reader to scan past the third para

I read most of the news online because access to the Internet is no longer a
headache...studies have confirmed that Kenyans  are spending more time
online meaning marketers are following them there....since the print is
largely dependent on advertisers for survival, it behooves them to change
tact  and coin online survival tactics as circulation dips and print revenue
fades.

Well, one may argue that Internet penetration is still an issue hence most
people would still depend on print but I dare say that those who are less
bothered with  absence of Internet may as well live without
print...otherwise reading culture among such a population  would also be
wanting....

As an online subeditor I know and appreciate that online editions beat the
print versions 10-nil when it comes to speed and variety...but the newspaper
remains a status symbol for many and a critical resource for libraries and
offices that are yet to embrace fully the online reality.

I predict that print will hung on to life support for a few years to come
but ultimately it may pave way or be forced to do an overhaul to remain in
the news stands...the question that should disturb media houses now is not
how to improve the dwindling sales but how to reap form the online
platform...the faster they do that the better

On Thu, Sep 29, 2011 at 8:27 AM, meshack emakunat <memakunat at yahoo.com>wrote:

> morning
>
> @robert please elaborate on your aguement. in my opinion, if have an
> assignment to complete, it will be more easier for me to google a report
> then edit a few word,or "sambaza" a report from a friends computer in no
> time then present it
>
>
> --- On *Wed, 9/28/11, robert yawe <robertyawe at yahoo.co.uk>* wrote:
>
>
> From: robert yawe <robertyawe at yahoo.co.uk>
> Subject: Re: [kictanet] The death of print media
> To: "meshack emakunat" <memakunat at yahoo.com>
>
> Cc: "KICTAnet ICT Policy Discussions" <kictanet at lists.kictanet.or.ke>
> Date: Wednesday, September 28, 2011, 8:36 AM
>
>
> Hi,
>
> "the importance of the print media is that it it encourages research"
>
> This is laughable, as has been brought out in the thread onVizualisations
> on Student Teacher Ratio
>
> Regards
>
> Robert Yawe
> KAY System Technologies Ltd
> Phoenix House, 6th Floor
> P O Box 55806 Nairobi, 00200
> Kenya
>
> Tel: +254722511225, +254202010696
> ------------------------------
> *From:* meshack emakunat <memakunat at yahoo.com>
> *To:* robertyawe at yahoo.co.uk
> *Cc:* KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
> *Sent:* Wednesday, 28 September 2011, 17:08
> *Subject:* Re: [kictanet] The death of print media
>
> the importance of the print media is that it it encourages research. but we
> use the electronic media since the information contained in it is very wide
> and diverse as compared to print media. regards meshack.
>
> --- On *Tue, 9/27/11, Njoroge Tito <titonjoroge at gmail.com>* wrote:
>
>
> From: Njoroge Tito <titonjoroge at gmail.com>
> Subject: Re: [kictanet] The death of print media
> To: memakunat at yahoo.com
> Cc: "KICTAnet ICT Policy Discussions" <kictanet at lists.kictanet.or.ke>
> Date: Tuesday, September 27, 2011, 12:24 AM
>
> I know several people who used to buy the friday papers looking for jobs.
> Nowadays, they get a pdf version of all advertised jobs, including some that
> are not in the papers (for free). Companies are posting more jobs on their
> "careers" section of their websites than in the print media.
>
> Dead? Maybe not, declining - definitely.
>
> Regards,
> Tito.
>
> On 27 September 2011 10:18, Walubengo J <jwalu at yahoo.com> wrote:
>
> Yawe,
>
> I dont think Print Media would die simply because online media is growing
> exponentially. If this was true then this death would have already happened
> in the US/Europe (NY Times, FT, etc)
>
> What might instead kill Print media - particularly in Kenya - is the poor
> reading culture of Kenyans.  Kenyans read only for exams and front-page
> politics(headlines - which they dont need to pay for). That is what will
> kill print media in this country.
>
> walu.
>
>
> --- On *Tue, 9/27/11, robert yawe <robertyawe at yahoo.co.uk>* wrote:
>
>
> From: robert yawe <robertyawe at yahoo.co.uk>
>
> Subject: Re: [kictanet] The death of print media
> To: jwalu at yahoo.com
>
> Cc: "KICTAnet ICT Policy Discussions" <kictanet at lists.kictanet.or.ke>
> Date: Tuesday, September 27, 2011, 9:30 AM
>
>
> Hi Harry,
>
> Being my managing editor I need to weight my words carefully least I find
> myself platform less.
>
> The banks used similar analogies to yours when they rejected the initial
> advances from Safaricom and their MPesa act, when the multinationals
> contacted their corporate headquarters they must have received back 1,000 of
> links to studies done in the "developed" world about mobile money transfer
> and payment initiatives.  They were told that mobile is about micro payments
> not serious business transactions.
>
> It is definite that the "experts" could not read the writing on the wall
> because it was in a language they did not understand "M-Pesa" which had
> been erroneously translated to Mobile Money.  In addition they failed to
> factor in a population with peculiar habits since such a variable is
> difficult to incorporate into a financial spreadsheet model.
>
> Print is dead and the sooner we accept the verdict the better for us all.
>
> Regards
>
> "I am a grand father because my niece recently gave birth to a bouncing
> baby boy, but I am also a great grand father as my grand niece recently gave
> birth to a bouncing baby girl - I use a smart phone"
>
> Robert Yawe
> KAY System Technologies Ltd
> Phoenix House, 6th Floor
> P O Box 55806 Nairobi, 00200
> Kenya
>
> Tel: +254722511225, +254202010696
> ------------------------------
> *From:* Harry Hare <harry at africanedevelopment.org>
> *To:* robertyawe at yahoo.co.uk
> *Cc:* KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
> *Sent:* Tuesday, 27 September 2011, 7:29
> *Subject:* Re: [kictanet] The death of print media
>
> Hey Bobby and the online wirriors :-)
>
> You made an accurate observation, but the conclusion could have been
> rushed. The lack of response from print media could be that your target
> audience was misssed - either due to absence or placement; effectiveness of
> the advert itself and the call to action etc. So there are many variables
> that cause someone to or not respond to a print advert.
>
> It true that globally print is turning online but most media houses are
> keeping both cos there is quite a large audience that still prefers and
> consumes print than online. So preference is a key factor on this this. We
> are seeing publications printing on demand for instance, just for thier
> customers.
>
> The web has many advantages over print. Think about it, an impression on
> the web is equivalent to your turning a newspaper page and seeing an advert.
> Now, you can measure this on the web, but not on print. It's also easier to
> respond to call to action on the web than on print.
>
> Then ofcourse print is changing and creating linkages with mobile and web.
> Many print publications are now using technologies like QR codes to land you
> onto a specific page on the web...so we are already seeing convergence here.
>
> So yes, online is encroaching, but it will be a while before print dies. By
> the way some publications which went totally online about 5 years ago, are
> back on print again :-) I cant explain the dynamics here, but they must have
> realised that they needed their print back. Just my unschooled thoughts.
>
> Harry Hare
>
> Sent from my iPhone
>
> On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo at softlaw.co.ke<http://mc/[email protected]>>
> wrote:
>
> Barrack,
>
> I think by using your grandpa in your example you have just proved Robert's
> point.
>
> Regards,
> Harry Karanja
>
> Sent from my iPhone
>
> On Sep 26, 2011, at 9:07 AM, Barrack Otieno <<http://mc/[email protected]>
> otieno.barrack at gmail.com <http://mc/[email protected]>>
> wrote:
>
> I guess it depends with the target audience, grandpa has been faithfull in
> buying his daily , he then asks me to update him on emerging trends in
> technology since he cant figure out the tech lingua in the dailies.
>
> Best Regards
>
> On Mon, Sep 26, 2011 at 9:02 AM, Rad! <<http://mc/[email protected]><http://mc/[email protected]>
> conradakunga at gmail.com <http://mc/[email protected]>>wrote:
>
> Well ... they same thing was said about newspapers when radio gained
> popularity and again later when TV gained popularity.
>
> Yet somehow print media is still with us some 60+ years after its
> death was predicted ...
>
> On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <<http://mc/[email protected]><http://mc/[email protected]>
> robertyawe at yahoo.co.uk <http://mc/[email protected]>>
> wrote:
> > Hi All,
> > I have finally realised that the print media is dead for all intent but
> the
> > distribution of political propaganda here is my proof;
> > 5 years ago I could place an advert in the classified section of the
> Nation
> > or Standard newspapers and receive over 500 responses, 2 years ago I
> would
> > place a one eighth page full colour advert only to receive 150 responses,
> > last week a placed a quarter page advert in the Nation and only received
> 5
> > responses.
> > Interestingly, I placed a link on facebook and my website received over
> 700
> > hits within 4 hours, that's the final straw I will no longer spend a
> penny
> > on print advertising and fully embrace online.
> > Regards
> >
> >
> > Robert Yawe
> > KAY System Technologies Ltd
> > Phoenix House, 6th Floor
> > P O Box 55806 Nairobi, 00200
> > Kenya
> >
> > Tel: +254722511225, +254202010696
> > _______________________________________________
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> --
> Barrack O. Otieno
> Afriregister Ltd (Kenya)
> www.afrire <http://www.afriregister.com>gister.bi,
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> sector in support of the national aim of ICT enabled growth and development.
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> people and institutions interested and involved in ICT policy and
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> sector in support of the national aim of ICT enabled growth and development.
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> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
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> sector in support of the national aim of ICT enabled growth and development.
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> online that you follow in real life: respect people's times and bandwidth,
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> people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
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> people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
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> people and institutions interested and involved in ICT policy and
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> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
>

-- 
James Ratemo
Online Sub-editor/ICT reporter
Nation Media Group,
P.O Box 49010-00100,
Nairobi
Cell Phone: 0724960649 OR 0731960649
Email: jratemo at ke.nationmedia.com <Emaili-jratemo at standardmedia.co.ke> or
ratemoj at hotmail.com <jamrats2001 at yahoo.com>
Website:www.jamesratemo.wordpress.com <http://www.ictcradle.com/>.
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Who is rich? He that is content. Who is that? No one.
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