[kictanet] The death of print media
Joe Murithi Njeru
joe.njeru at zilojo.com
Tue Sep 27 12:03:29 EAT 2011
Hello Robert,
I agree with you in regards to a decline in newsprint.
We only buy it in the office for tenders and
advertisements/announcements that are not on the online editions.
I use open source Calibre to download news through recipes and create
ebooks out of any document/book on my ebook reader.
-----Original Message-----
From: robert yawe <robertyawe at yahoo.co.uk>
Reply-to: robert yawe <robertyawe at yahoo.co.uk>
To: Joe Murithi Njeru <joe.njeru at zilojo.com>
Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Subject: Re: [kictanet] The death of print media
Date: Tue, 27 Sep 2011 07:30:49 +0100 (BST)
Mailer: YahooMailWebService/0.8.114.317681
Hi Harry,
Being my managing editor I need to weight my words carefully least I
find myself platform less.
The banks used similar analogies to yours when they rejected the initial
advances from Safaricom and their MPesa act, when the multinationals
contacted their corporate headquarters they must have received back
1,000 of links to studies done in the "developed" world about mobile
money transfer and payment initiatives. They were told that mobile is
about micro payments not serious business transactions.
It is definite that the "experts" could not read the writing on the wall
because it was in a language they did not understand "M-Pesa" which had
been erroneously translated to Mobile Money. In addition they failed to
factor in a population with peculiar habits since such a variable is
difficult to incorporate into a financial spreadsheet model.
Print is dead and the sooner we accept the verdict the better for us
all.
Regards
"I am a grand father because my niece recently gave birth to a bouncing
baby boy, but I am also a great grand father as my grand niece recently
gave birth to a bouncing baby girl - I use a smart phone"
Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya
Tel: +254722511225, +254202010696
________________________________________________________________________
From: Harry Hare <harry at africanedevelopment.org>
To: robertyawe at yahoo.co.uk
Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Sent: Tuesday, 27 September 2011, 7:29
Subject: Re: [kictanet] The death of print media
Hey Bobby and the online wirriors :-)
You made an accurate observation, but the conclusion could have been
rushed. The lack of response from print media could be that your target
audience was misssed - either due to absence or placement; effectiveness
of the advert itself and the call to action etc. So there are many
variables that cause someone to or not respond to a print advert.
It true that globally print is turning online but most media houses are
keeping both cos there is quite a large audience that still prefers and
consumes print than online. So preference is a key factor on this this.
We are seeing publications printing on demand for instance, just for
thier customers.
The web has many advantages over print. Think about it, an impression on
the web is equivalent to your turning a newspaper page and seeing an
advert. Now, you can measure this on the web, but not on print. It's
also easier to respond to call to action on the web than on print.
Then ofcourse print is changing and creating linkages with mobile and
web. Many print publications are now using technologies like QR codes to
land you onto a specific page on the web...so we are already seeing
convergence here.
So yes, online is encroaching, but it will be a while before print dies.
By the way some publications which went totally online about 5 years
ago, are back on print again :-) I cant explain the dynamics here, but
they must have realised that they needed their print back. Just my
unschooled thoughts.
Harry Hare
Sent from my iPhone
On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo at softlaw.co.ke> wrote:
> Barrack,
>
>
> I think by using your grandpa in your example you have just proved
> Robert's point.
>
> Regards,
>
> Harry Karanja
>
>
> Sent from my iPhone
>
> On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack at gmail.com>
> wrote:
>
>
> > I guess it depends with the target audience, grandpa has been
> > faithfull in buying his daily , he then asks me to update him on
> > emerging trends in technology since he cant figure out the tech
> > lingua in the dailies.
> >
> >
> >
> > Best Regards
> >
> >
> > On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga at gmail.com>
> > wrote:
> >
> > Well ... they same thing was said about newspapers when
> > radio gained
> > popularity and again later when TV gained popularity.
> >
> > Yet somehow print media is still with us some 60+ years
> > after its
> > death was predicted ...
> >
> >
> > On Mon, Sep 26, 2011 at 8:55 AM, robert yawe
> > <robertyawe at yahoo.co.uk> wrote:
> > > Hi All,
> > > I have finally realised that the print media is dead for
> > all intent but the
> > > distribution of political propaganda here is my proof;
> > > 5 years ago I could place an advert in the classified
> > section of the Nation
> > > or Standard newspapers and receive over 500 responses, 2
> > years ago I would
> > > place a one eighth page full colour advert only to receive
> > 150 responses,
> > > last week a placed a quarter page advert in the Nation and
> > only received 5
> > > responses.
> > > Interestingly, I placed a link on facebook and my website
> > received over 700
> > > hits within 4 hours, that's the final straw I will no
> > longer spend a penny
> > > on print advertising and fully embrace online.
> > > Regards
> > >
> > >
> > > Robert Yawe
> > > KAY System Technologies Ltd
> > > Phoenix House, 6th Floor
> > > P O Box 55806 Nairobi, 00200
> > > Kenya
> > >
> > > Tel: +254722511225, +254202010696
> >
> >
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> >
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--
Regards,
Joe Murithi Njeru
LPI Certified Professional (www.lpi.org)
Zilojo Ltd.
P.O. Box 39501-00623
Nairobi Kenya.
T: +254-722-787725
E: joe.njeru at zilojo.com
W: http://www.zilojo.com
M: http://www.mobility.co.ke/zilojo
Retail . Technology . Marketing
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