[kictanet] Google Paid More Than $1.4B for 57 Acquisitions in 2011

[Titus Ngeno]

http://www.eweek.com/c/a/Search-Engines/Google-Paid-Over-14B-for-57-Acquisitions-in-2011-822213/?kc=EWKNLFIN10312011STR2



I just read an article entitle "Google Paid More Than $1.4B for 57 Acquisitions in 2011" and one thing hit me are mergers and acquisition the best thing?...Most conspicuously, the biggest problem created by the ill-fated urge to merge is that the new company is often more fragile than its predecessors. Then, add a recession on top of that. A company can quickly find itself in a weak position while it is forced to blend two different labor forces and cultures in order to stay competitive.

Worse, mergers often leave a company awash in short-term debt required to finance the transaction. Thus, companies are left trying to simultaneously restructure their finances and a mish-mash of product lines and operations.

So is this a good thing? My two cents!


Google acquired a whopping 57 companies of various assets through September, according to an SEC filing. With three months left to go in the year, anyone want to guess what else is on the radar?

Google (NASDAQ:GOOG) spent more than $1.4 billion to purchase 57 companies of various sizes and persuasions, blasting apart the company's previous record of 48 acquisitions from 2010.

The search engine provider revealed in a 10-Q filing with that Securities and Exchange Commission<http://www.sec.gov/Archives/edgar/data/1288776/000119312511282235/d228523d10q.htm> that it paid $941 million in cash for three deals alone.

That sum includes $676 million for flight software provider ITA Softwar<http://www.eweek.com/c/a/Search-Engines/DOJ-Clears-Google-ITA-Bid-with-Conditions-600473/>e in April; $151 million for restaurant review guide maker Zagat; and $114 million for daily deals asset Daily Deals<http://www.eweek.com/c/a/Search-Engines/Google-Buys-DailyDeal-German-Groupon-Rival-221873/>, both in September.

Google paid another $502 million on the other 54 companies, which include These acquisitions were not material individually or in aggregate, according to Google. Google also bid in August to acquire Motorola Mobility for $12.5 billion, but that isn't likely to close until 2012, due to current regulatory scrutiny.

Google isn't done with M&A either. The company spent that much and picked up that many assets<http://www.eweek.com/> only through September, which means that it acquired more than 6 companies a month to date. With 3 months left in the new year, it's possible Google could tack another 10 or 15 purchases before 2012.

Why buy all of these companies and what's the grand plan? Most of the buys have been cloud-based players that bolster the company's local search, advertising, video and social software<http://www.eweek.com/> services.

Ultimately, Google is weaving a fresh tapestry of Web services and applications into its Google+ social network, which it hopes to make the center of the user experience.

ITA has been leveraged in Google Flight Search. Zagat will be used in Google Places for local business<http://www.eweek.com/> search.

Daily Deals, along with loyalty card provider Punchd<http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Buys-Punchd-to-Boost-Google-Wallet-Offers-399915/>, coupon provider<http://www.eweek.com/c/a/Search-Engines/Google-Buys-Zave-Networks-Coupon-Platform-Provider-608371/> Zave Networks<http://www.eweek.com/c/a/Search-Engines/Google-Buys-Zave-Networks-Coupon-Platform-Provider-608371/> and daily deals aggregator DealMap<http://www.eweek.com/c/a/Search-Engines/Google-Buys-The-Dealmap-a-Groupon-Alternative-203202/> will likely be used to fortify the Google Offers deals and Google Wallet mobile payment services.

Google's YouTube arm bought video producer Next New Networks<http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/YouTube-Buys-Video-Producer-Next-New-Networks-334168/>, which is being used to help fashion new channels on YouTube, as well as Fflick for social sentiment analysis<http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/YouTube-Buys-Fflick-for-Social-Sentiment-Analysis-in-Videos-614284/> and Green Parrot Pictures<http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/YouTube-Buys-Green-Parrot-Pictures-for-Video-Processing-619570/> for video processing.



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