[kictanet] Digital Content.........Kalasha Awards

[Jane Kagiri]

Hallo Listers,                                                 I was glad to have attended the Kalasha Awards and enjoyed the technology that was involved, being at the venue, yet also being able to follow updates on twitter and facebook.                                                  The best came when it was announced that the event was being streamed live.....its only then that one realizes how far we have come.                                      
In regard to the entreprenuerial oppurtunity the platform offers,First, I feel that in future if such a great event is to be streamed live, it should be publicized well in advance. This is:                                                         1) To allow the target audience time to plan it in their schedules that is if we hop to achieve any fruitful coverage.                                                        
Again,I dont know what your idea was Paul in regard to how enterprenuers can
 capitalize on this ,but from what i know, live streaming companies dont want to open live advertising service to non content partners so as to help premium content owners to benefit from their live streams.                        In our case, KFC would either have to sell the advertising space themselves or sell the event live feed rights to a private company (us) so that we would then become the premium content owners and then proceed to sell advetising space.                                                                              But again,for a company to bid for the live feed rights, it needs to have prior knowledge that there will be live streaming taking place at an event.                                                                                                                                                               All said,I believe it is upto Kenya ICT Board to advice other government agencies on how to handle this great
 oppurtunities and then together we can explore them.             
Jane Kagiri
Catritone Office Solutions
PO Box 72286 - 00200
Nairobi, Kenya
www.facebook.com/Jane Kagiri