[kictanet] Zain Adverts against Safaricom (on Google Ads)

Mon Sep 13 16:50:34 EAT 2010

...and is anyone stopping Safcom from having their own ads which might have
Zain colors? No! We all know about the famous car advert wars (
http://deanhunt.com/advert-wars/ ) which are perfectly legal and in a case,
much worse than just using someone's corporate colors.

./Ok3ch

On Sun, Sep 12, 2010 at 11:31 AM, Okech <okechjr at yahoo.com> wrote:

> Hi,
>
> I write this because I’m a consumer of the services of most telcos
> including the two discussed here (Zain and Safaricom). As a consumer, all I
> need is to get a quality service at a low cost. Competition is one way of
> achieving this and as such the on going competition is welcomed.
>
> As Armstrong puts it[1] <#12b0520a2d8eea15__ftn1>, a good competition
> policy is one that delivers well-functioning markets, something which
> requires both a strong supply side and demand side.  Vigorous competition
> provides best protection to consumers requiring only minimal legal consumer
> protection.
>
> However, in some markets consumers do not always obtain a good deal, even
> when substantial competition is present, and in such cases additional
> policies to aid consumers have a role to play. Competition may fail to work
> well due to imperfect information to consumers and higher advertisement
> cost. From the foregoing, advertisement cost is fair to all telcos. But we
> need fair competition for consumer benefit.
>
> In my opinion however, the above advert (google ad) isn’t a fair attack on
> Safaricom. Each telcos is know to consumers vide some de facto colour blends
> and all will agree green is Safaricom, black and orange for Telkom Kenya
> i.e….I get a shop painted green….I quickly think of Safaricom. I get orange
> and black shop I think Telkom Kenya etc.
>
> In general, we need fair competition. We need quality services. Unfair
> competition will not only make the telco industry strained and worthless but
> also expose consumers to poor quality.
>
> My c2 cents
>
> ------------------------------
>
> [1] <#12b0520a2d8eea15__ftnref1>
> http://else.econ.ucl.ac.uk/papers/uploaded/295.pdf
>
>
> Regards,
> Okech JM
> My blog <http://james-okech.blogspot.com>
>
> --- On *Sat, 9/11/10, Odhiambo Washington <odhiambo at gmail.com>* wrote:
>
>
> From: Odhiambo Washington <odhiambo at gmail.com>
> Subject: Re: [kictanet] Zain Adverts against Safaricom (on Google Ads)
> To: okechjr at yahoo.com
> Cc: "KICTAnet ICT Policy Discussions" <kictanet at lists.kictanet.or.ke>
> Date: Saturday, September 11, 2010, 8:35 AM
>
>
>
>
> On Sat, Sep 11, 2010 at 2:53 PM, Wainaina Mungai <wainaina at madeinkenya.org<http://mc/[email protected]>
> > wrote:
>
> Is it ethical for Zain to use a green SIM card in it's online adverts
> (google ads) as per the attached screenshot? i.e. "Is your SIM eating too
> much money?"
>
> Shouldn't they just sell their service instead of a constant anti-Safaricom
> pitch?..inspite of any issues customers may have vs. safaricom rates?
>
>
> Does Safaricom have a monopoly on color "green"?
>
>
>
> --
> Best regards,
> Odhiambo WASHINGTON,
> Nairobi,KE
> +254733744121/+254722743223
> _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
> "If you have nothing good to say about someone, just shut up!."
>                -- Lucky Dube
>
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