[kictanet] [ke-internetusers] Re: Kenyan BPO fails to snap up thesubsidy, why?

Mon Feb 1 20:51:07 EAT 2010

Thanks Mwende,

Your views capture the intent of the society. Our membership is quite
varied, there are those players that indeed are focused on getting business
- "onshore" (Kenya); "nearshore" (east and the larger African continent) or
"offshore" (EU and North America) or a combination of the above. The
society's strategy then has to incorporate all these aspirations. The
onshore market challenge is that of lack of sensitization, most local
companies do not see clearly the benefits of outsourcing their non-core
functions.

Most BPO/ITES startups lack the capital to effectively do this(and there are
many reasons to this), which is where the KBPO Society and the government
come in. Capacity building to address the above models must be there and it
need not only focus on local business but international as well. For
example, the EU (in particular; Netherlands and Denmark) have expressed
strong interest in partnering in ITO, we cannot afford to ignore these. Key
partners in the US and UK have expressed the same. We are not focusing on
stealing the market share from India, but from the global outsourcing
market; local outsourcing marketing being a part of it.

Mwende, KTDA and the society (members) can work together in developing this
local market. Please do let me know when and where you are available to map
this further

Kind regards,

Edwin M Onchari
CEO- Kenya BPO Society
+254-(0)720 755 951
eonchari at kenyabposociety.or.ke
www.kenyabposociety.or.ke
Blogs:
http://kenyabposociety.blogspot.com/2010/01/key-to-unlocking-kenyas-outsourc
ing.html

http://kenyabposociety.blogspot.com/2010/01/discounted-medical-cover-for-ind
ustry.html 

-----Original Message-----
From: Mwende Gatabaki [mailto:mgatabaki at ktdateas.com] 
Sent: Monday, February 01, 2010 11:15 AM
To: Edwin Onchari
Cc: ke-internetusers at bdix.net; KICTAnet ICT Policy Discussions; Harry Hare
Subject: RE: [ke-internetusers] Re: [kictanet] Kenyan BPO fails to snap up
thesubsidy, why?

Edwin;

To be honest, the BPO industry needs to re-think its strategy and
re-design the concept of outsourcing to meet today's needs and move away
from the 1990's ideas.  For example:  If I (on behalf of KTDA) wants to
outsource business processes, services, or support or Infrastructure or
data center etc, who can I call? - a local?  Guess who - Safaricom!  

Safaricom has de-mystified the whole concept of outsourcing and found
their niche right here locally - they are busy tailoring their products
and services to address this niche. - once done, they will go global - I
see them monopolizing the so called "BPO industry" the same way they
have done with the mobile.

The moral of the story:  Stuck in the ideas of 1990's, the Kenya's BPO
is still trying to compete with India's (and others) BPOs - which have
since matured
and moved to new heights.

Clearly, it's like "Yu" going for Safaricom's share of the mobile cake!

Mwende

-----Original Message-----

On 2/1/10 7:57 AM, "Edwin Onchari" <eonchari at kenyabposociety.or.ke>
wrote:

> Hi all,
> 
> The lack of business can and will be addressed on 2 fronts:
> 1. marketing - The Society is developing a model that will bear fruit
> mid-year (June/July) for key international markets (North America, UK)
and
> throughout the year for the local market beginning this month
(February). We
> are also developing marketing strategies for the EU market that is
more
> targeting ITES operations.
> 2. Capacity- this includes what Charles is talking about, fiber, ease
of
> doing business, but most important (especially for international
clients)
> data security policy. This policy is being developed (requirements
document)
> in collaboration with our partners in key markets and once information
> collection is complete, we'll develop a data security guideline for
the
> industry and assist local players comply with this ahead of the
June/July
> marketing initiative.
> 
> Kind regards,
> 
> Edwin M Onchari
> CEO- Kenya BPO Society
> +254-(0)720 755 951
> eonchari at kenyabposociety.or.ke
> www.kenyabposociety.or.ke
> Blogs:
>
http://kenyabposociety.blogspot.com/2010/01/discounted-medical-cover-for
-ind
> ustry.html 
> 
> 
> -----Original Message-----
> From:
kictanet-bounces+eonchari=kenyabposociety.or.ke at lists.kictanet.or.ke
>
[mailto:kictanet-bounces+eonchari=kenyabposociety.or.ke at lists.kictanet.o
r.ke
> ] On Behalf Of charles nduati
> Sent: Monday, February 01, 2010 7:45 AM
> To: eonchari at kenyabposociety.or.ke
> Cc: ke-internetusers at bdix.net; kictanet at lists.kictanet.or.ke
> Subject: Re: [kictanet] Kenyan BPO fails to snap up the subsidy, why?
> 
> hi all,
> 
> Nick has hit the nail right on the head
> 
> As JKUAT, we have also taken on this challenge and signed on with
African
> BPO Academy and BCI to start offering BCI's certifications so that our
> graduates  know what it takes to take Kenya where it ought to be in
BPO
> space.
> give us the support by sending your staff for trainibg which we are
also
> offering at Nairobi CBD.
> 
> regards
> 
> charles
> 
> On Fri, 29 Jan 2010 16:26 EET nicholasnesbitt wrote:
> 
>> this biggest concern for this industry is the lack of business.  not
the
> lack of talent or the high costs.  It's the cost of overcoming
perceptions,
> reaching out to new prospects, convincing them that kenya is a
worthwhile
> outsourcing destination.  Marketing!  Spreading the word.
>> 
>> I have just spent a week in the UK meeting with some of the largest
> outsourcers in the world.  They have never heard of Kenya as an
outsourcing
> destination.  Very interested now, but completely unaware.  We stopped
> marketing Kenya as a BPO destination before we had built international
> recognition and credibility, which raises questions  in these
prospects'
> minds about our commitment as a country to making Kenya an outsourcing
> destination...
>> 
>> Nicholas A. Nesbitt
>> Chief Executive Officer
>> KenCall EPZ Ltd
>> P.O. Box 27507 - 00506
>> Sameer Industrial Park, Mombasa Road
>> Nairobi, Kenya
>> 
>> +254.20.660.2000 (office)
>> +254.20.660.2222 (fax)
>> +254.721.458.458 (cell)
>> +253.733.458.458 (cell 2)
>> 
>> nnesbitt at kencall.com
>> www.kencall.com
>> 
>> BEST Non-European Contact Centre 2008
>> 
> 
> 
> 
>       
> 
> 
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