[kictanet] [ke-internetusers] Zain Kenya makes another move

[Wainaina Mungai]

This is a very aggressive and most likely, a huge loss-making move in the
short-run. I hope Zain has a well crafted (*sustainable*) longterm
strategy.

If they are simply 'playing politics' against a 78% market leader
(Safaricom), then they will eventually price their way out of the Kenyan
market.

 Kencell losses *>>>* Celtel losses *>>> *Zain losses *>>> *AirTel losses *>>>
     oblivion (or market leadership)*

My opinion is not influenced by my 'Safaricom shareholder/MPESA user' status
;-)

Wainaina

On Mon, Aug 30, 2010 at 11:43 AM, Alex Gakuru <gakuru at gmail.com> wrote:

> BY MICHAEL KARANJA
> Updated 13 minutes ago
>
> NAIROBI, Kenya, Aug 30 - Mobile telephony operator Zain Kenya has
> introduced Sh5 and Sh10 denomination airtime vouchers as it steps up
> its efforts to capture the mass market.
>
> The introduction of the new vouchers is seen as a move to make the
> operator more accessible to the low-end market after a change in
> strategy following the entry of its new shareholders, Bharti Airtel.
>
> Zain Kenya Managing Director Rene Meza said the move is aimed at
> complementing its recent 50 percent reduction of call charges.
>
> “We are offering a wide range of scratch card denominations to suit
> the needs of all individuals. Access to telecommunication services is
> no longer a luxury but an integral part of each Kenyan’s
> socio-economic needs,” Mr Meza said.
>
> ....
>
> Read more:
> http://www.capitalfm.co.ke/business/Kenyabusiness/Zain-Kenya-makes-another-move-4606.html#ixzz0y4pjzlUG
> Under Creative Commons License: Attribution Non-Commercial No Derivatives
>
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