[kictanet] Disturbing Advert or appropriate local content?

Fri Mar 20 12:45:19 EAT 2009

Walu,
i have been told many times a good adv is the one that provokes and gets the audience attention. this one is a good adv because it grabbed Walu's attention and we are now debating it.
but to answer you the media council is very much alive and kicking and you can contact Ms Esther Kamweru on email info at mediacouncil.or.ke website:www.mediacouncil.or.ke
regards.
Kanja

--- On Fri, 3/20/09, John Walubengo <jwalu at yahoo.com> wrote:

> From: John Walubengo <jwalu at yahoo.com>
> Subject: Re: [kictanet] Disturbing Advert or appropriate local content?
> To: kanjawaruru at yahoo.com
> Cc: "KICTAnet ICT Policy Discussions" <kictanet at lists.kictanet.or.ke>
> Date: Friday, March 20, 2009, 2:18 AM
> 
> Complex is indeed the term. And depending on your
> scientific convictions on when life actually begins i.e. is
> at conception or after birth?  Then this emergency pill
> could be "abortion over the counter" and last time I checked
> abortion was still illegal in Kenya.  What media is
> therefore doing is promoting the culture of death and
> impunity that is already rampant in our society. 
> 
> But that's my thinking and If I can get the correct email
> for Media Council I can submit more details/points. Makali,
> Kanja is this Media Council thing still active or was it
> overtaken by the new Kenya Communication Amendment Act
> (2008)?
> 
> walu.
> --- On Fri, 3/20/09, alice <alice at apc.org>
> wrote:
> 
> > From: alice <alice at apc.org>
> > Subject: Re: [kictanet] Disturbing Advert or
> appropriate local content?
> > To: jwalu at yahoo.com
> > Cc: "KICTAnet ICT Policy Discussions" <kictanet at lists.kictanet.or.ke>
> > Date: Friday, March 20, 2009, 12:38 PM
> > I guess within the scramble for customers this is one
> > example.
> > 
> > This is a complex issue and people are likely to
> respond
> > differently to 
> > this kind of content( indeed content generally). And
> it
> > also depends on 
> > whether it is on television or radio, in a cinema
> film, on
> > the Internet, 
> > in the press etc. So while you may find it offensive,
> I may
> > find it very 
> > informative and educative.
> > 
> > So what harm is this advert likely to cause our youth
> > against any 
> > benefits? difficult to know/measure and again quite
> > complex. So 
> > important to balance  "harm and offence".
> > 
> > Re: complaints process etc both institutions are
> > responsible at various 
> > levels.
> > 
> > best
> > alice
> > 
> > (Views expressed are personal and not a reflection of
> any
> > of the 
> > institutions I am affiliated with)
> > 
> > 
> > 
> > 
> > John Walubengo wrote:
> > > By the way Alice, your post reminds me...there's
> > this little Advert running on FM Radio stations about
> > "the emergency pill".  I must confess that I
> > personally find it disturbing - particular when put in
> the
> > context of our listening youth.  
> > >
> > > I have a whole thesis on why it should be pulled
> off
> > air and just wondering where to submit the same. 
> Is it to
> > CCK or Media Council? Either way, could someone share
> the
> > email contact for receiving customer complaints
> against
> > Media?
> > >
> > > walu.
> > >
> > > --- On Thu, 3/19/09, alice <alice at apc.org>
> > wrote:
> > >
> > >   
> > >> From: alice <alice at apc.org>
> > >> Subject: [kictanet] African media
> fragmentation
> > piles the pressure on radio and TV stations as they
> scramble
> > for audiences
> > >> To: jwalu at yahoo.com
> > >> Cc: "KICTAnet ICT Policy Discussions"
> > <kictanet at lists.kictanet.or.ke>
> > >> Date: Thursday, March 19, 2009, 10:12 PM
> > >> (From Balancing Act)
> > >>
> > >> African media fragmentation piles the
> pressure on
> > radio and
> > >> TV stations as they scramble for audiences
> > >>
> > >> Once upon a time everyone knew what
> television and
> > radio
> > >> were and they played a key role in
> people’s
> > lives.
> > >> Particularly for urban Africans they were
> the
> > soundtrack to
> > >> life, the sports match in the bar and the
> common
> > >> conversations about television programmes.
> > Nowadays in the
> > >> more liberalised of African countries there
> are
> > more
> > >> television and radio stations than you can
> > remember the
> > >> names of and for the smaller group of the
> more
> > well-off,
> > >> there are pay TV channels, time-shifting and
> DVDs.
> > And all
> > >> that’s before you take into account SMS
> > information
> > >> services and the Internet which are eating
> away at
> > the edges
> > >> of the audiences. Russell Southwood looks at
> the
> > >> fault-lines.
> > >>
> > >> Dakar will shortly have 7 television
> stations, not
> > >> including the three Pay-TV channels you can
> get if
> > you can
> > >> afford them or can pirate a service. Lagos
> has 13
> > television
> > >> stations and perhaps three main Pay-TV
> channels.
> > Kinshasa
> > >> has over 40 television stations, many of
> which
> > simply show
> > >> pirated television content. In this
> circumstance,
> > no channel
> > >> will get more than 20-30% of audience share
> on a
> > regular
> > >> basis.
> > >>
> > >> Pay-TV may seem a very modest presence in
> most
> > countries
> > >> but because it is widely watched in public
> places,
> > it
> > >> audience reach is understated by its
> subscriber
> > numbers.
> > >> Furthermore, piracy means that a large number
> of
> > additional
> > >> subscribers (sometimes double the number)
> are
> > watching
> > >> without paying for content.
> > >>
> > >> Vernacular radio has exploded and the number
> of
> > radio
> > >> stations is exponentially larger than for
> > television
> > >> stations as many of them are much more
> local.
> > Uganda has 150
> > >> stations and Kenya over 90. But whilst radio
> might
> > have a
> > >> wider and deeper audience reach than
> television,
> > the
> > >> fragmentation makes it difficult for
> advertisers
> > to reach
> > >> their audiences.
> > >>
> > >> The standard broadcasting formats that seemed
> to
> > serve so
> > >> well in less competitive times are now being
> taken
> > apart and
> > >> put back together by the viewers and
> listeners
> > themselves.
> > >> Legitimate and pirated DVDs provide a steady
> > stream of
> > >> relatively cheap entertainment, particularly
> of
> > films.
> > >> Recent releases may command a better price
> but
> > three
> > >> relatively old action action movies (Bruce
> Lee,
> > Stephen
> > >> Seagal, that kind of thing) can be bought
> for
> > around US$2.
> > >> PVRs, streaming and catch-up downloads will
> all
> > become a
> > >> reality as part of the dividend of cheaper
> > bandwidth in
> > >> 2009.
> > >>
> > >> Middle class Africans are using a growing
> array of
> > devices.
> > >> Laptop use is growing as sales of this kind
> of
> > computer
> > >> begin to equal those of desktop PCs.
> High-end
> > smart phones
> > >> like Blackberries and iPhones are
> increasingly
> > visible. One
> > >> African carrier has 800,000 high-end phones
> on its
> > network.
> > >>
> > >> These devices are not just for doing work or
> > making phone
> > >> calls. They have become media in their own
> right.
> > Recent
> > >> surveys show that in North Africa 3-7% of
> the
> > population
> > >> cited SMS as one of their most used daily
> > information
> > >> sources. Likewise the Internet is set to have
> a
> > much greater
> > >> impact with the spread of broadband
> subscriptions.
> > >>
> > >> According to Alexa.com, Facebook and You Tube
> are
> > already
> > >> amongst the Top 10 sites in the African
> countries
> > that it
> > >> analyses. Again based on survey work, between
> 1-8%
> > of the
> > >> population used the Internet daily across a
> range
> > of very
> > >> different countries. With cheaper
> international
> > bandwidth,
> > >> these figures will increase slowly but
> surely.
> > Mobile
> > >> Internet will become cheaper and play an
> > increasingly large
> > >> role in people’s lives.
> > >>
> > >> Current ad spend on the Internet and SMS is
> tiny
> > but ad
> > >> money will migrate as it gets larger. This
> is
> > money that
> > >> will most likely be lost to newspapers which
> seem
> > the most
> > >> vulnerable as the media landscape’s
> tectonic
> > plates begin
> > >> to shift.
> > >>
> > >> So what can the African broadcaster do faced
> with
> > all of
> > >> this? There are two ways to stay in the game:
> by
> > using new
> > >> media to extend the appeal of interesting
> content
> > across all
> > >> platforms and by stealing new media’s best
> ideas
> > and using
> > >> them to survive. Unfortunately too few TV
> stations
> > have
> > >> invested in convincingly local TV content
> that
> > might well
> > >> provide the adhesive that would keep viewers
> > eyeballs glued
> > >> to the their channel.
> > >>
> > >> This article is a summary of a more detailed
> > analysis in
> > >> the recently published African Film and TV
> > Yearbook. A list
> > >> of contents can be found by clicking on the
> > following link:
> > >> http://www.balancingact-africa.com/yearbook.html
> > >>
> > >> The second part of the Yearbook contains a
> full
> > listing of
> > >> African film and television companies broken
> down
> > by country
> > >> as well as a section with useful
> international
> > addresses for
> > >> anyone in the sector in Africa. There is also
> two
> > specially
> > >> focused listings: one looks at Film Location
> > Agencies and
> > >> Screen Commissions across the continent and
> the
> > other lists
> > >> companies and education institutions
> providing
> > film and
> > >> television training.
> > >>
> > >>
> > >>
> > >>
> > >>
> _______________________________________________
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> > >>
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> > >>
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> > >>     
> > >
> > >
> > >       
> > >
> > >   
> > 
> > 
> > 
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> 
>       
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