[kictanet] Kenya Data Networks to introduce advanced news gathering applications for local TV and Radio stations

[alice]

        (from Balancing Act)



        Kenya Data Networks to introduce advanced news gathering
        applications for local TV and Radio stations

Kenya Data Networks is bringing a whole new way of news gathering and 
dissemination for Local TV and Radio stations that will significantly 
reduce their operating expenses by up to 30 percent as happened in Latin 
America, Far East Asia and Europe and raise their quality of service 
levels for their viewers.

Kenya Data Networks aims to achieve this through partnership with Scopus 
Video Networks which supplies digital technology to the broadcasting 
industry in the world. The digital technology forms the basis for a new 
transmission infrastructure that will enable TV and Radio stations - 
currently using costly satellite equipment for broadcasts – to leverage 
the lower costs and reliability of content delivery over an IP network.

“Ours is a partnership aimed at providing solutions through improved 
means of reaching out to your consumers in a way that will increase 
revenues, improve customer retention and minimize your costs’’, said 
Kenya Data Networks Managing Director, Kai Wulff’ while addressing a 
gathering of media executives on the new technology.

KDN will deploy the technology using the fiber optic cable – a faster, 
high capacity and less expensive means of communication – to run live 
broadcasts, allow journalists and even people who have a story to send 
to do it from their homes and save media houses the trouble of using the 
costly Outside Broadcasting (OB) vans every other time there is a major 
event to be reported.

The project will also see KDN provide media stations with connectivity 
to their remote transmitters which will enable them deliver more content 
on the same bandwidth hence more revenues.