[kictanet] Marketing Kenya as a BPO Destination

[Wambui Wakarema]

Is the ICT Board aware that the BPO industry in Kenya is in crisis? Most of the BPO's and Call Centres have suspended operations due to the high cost of bandwidth. They are all waiting for the subsidy that never was. When is the subsidized bandwidh going to be released? There may be no BPO's to use it by the time it is released - if ever.

Added to this is the struggle to get BPO work both locally and from overseas. Has the Board developed a strategy for marketing Kenya as an outsourcing destination? Am not talking about haphazard marketing activities and expos.. What is the long term strategy? Can industry players have a look at this strategy or plan?

Wambui Wakarema



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