[kictanet] Apple TV + YouTube = What's Next

[Alex Gakuru]

[BusinessWeek.com]

Top News May 31, 2007, 10:06PM EST
Google and Apple's deal to show video clips is a major step in the race to 
bring Net entertainment to TV

by Arik Hesseldahl

<snip>
In the high-stakes race to bring Internet entertainment from the PC to the TV,
Apple and Google were already at the head of the pack. By joining forces, 
the electronics maker and search giant just extended their lead.

On May 30, Apple (AAPL) Chief Executive Steve Jobs said Apple TV, the 
company's newly introduced device that transmits digital entertainment to 
television sets, will begin carrying clips from Google's (GOOG) YouTube. 

For Apple, the addition of content from an already popular video-sharing 
site could help sell more Apple TV units, says Tim Bajarin, president of 
technology consultant Creative Strategies. "With YouTube, [Jobs] might 
have struck a new nerve and in the process gotten more interest," he says.

Big Plans

And it's likely to be a harbinger of future cooperation between the two 
companies, especially considering their existing ties. "You can't rule 
out more collaboration," Bajarin says. Google CEO Eric Schmidt and 
Google adviser Al Gore sit on Apple's board of directors. 

The companies have a history of collaboration. A Google Maps application, 
complete with satellite photos, was one of the headline features Jobs 
demonstrated when he first unveiled the iPhone in January 
(see BusinessWeek.com, 1/10/07, "The Future of Apple").

<snip>

<http://www.businessweek.com/technology/content/may2007/tc20070530_192371.htm?campaign_id=rss_daily>


       
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