[Kictanet] Safaricom must improve or lose to a better option

Brian Longwe brian at pure-id.com
Tue Jan 16 10:21:08 EAT 2007


What an incredible piece of poetry!

Brian

On Jan 16, 2007, at 10:11 AM, Judy kimiti wrote:

> Safaricom must improve or lose to a better option
> By Andrew Odete
>
> Dear Mr Michael Joseph,
>
> I tried calling you for a chat, but the network was down, so I fell
> back to the old ink and pen.
>
> It never lets you down, which is more than I can say for the postal
> service. That is why I have taken the liberty to write to you through
> the media, for which I beg your understanding and forgiveness. It is
> not because I am a cheapskate.
>
> Greetings from many readers who have asked me to relay their
> heartfelt congratulations to you for dragging Safaricom, biting and
> kicking, into the Sh12 billion-profit mark. The readers are also your
> subscribers and they have exhorted me to relay their concerns
> relating on your service to your doorstep.
>
> You are top in business
>
> First, your customers appreciate that achieving such an unprecedented
> subscription as you have in the proverbial blink of an eye is worthy
> of accolades. Many say, and rightly so, that you have come top of the
> business stakes in the region for listening to and understanding your
> customers.
>
> What is more impressive is that you achieved this in the hitherto
> unexplored terrain of mobile telephony in Kenya.
>
> However, your customers hope that this year, the company will outdo
> itself and improve on last year's performance. Oh yes, sir, they seem
> to believe that there is room for improvement on your part.
>
> Some even reckon that it is pretty easy to be the "Better Option" in
> a field where there are not too many service providers to challenge
> you on the quality of the product.
>
> Cheap but clogged
>
> While they appreciate that you have increased coverage in the
> country, they wish you could also increase the quality of telephone
> service.
>
> Clarity of phone calls and reliability of the service is all they
> want.
>
> For instance, when you so very kindly offered cheap calling rates
> during the festive season, the relentless crush of callers ensured
> that nobody could get through the network at various times of the
> day.
>
> Your network crashed, as happened increasingly often in the course of
> last year.
>
> Moreover, sir, you know we have such diverse accents and dialects
> that it helps to have a clear line; otherwise, we could as well be
> insulting one another over the phone. That would be uncivilised and,
> if I may say so, unChristmas!
>
> When Kananu calls from Imenti, Muli from Masinga or Jaoko from Mbita
> next to the lake, I want to hear the phonetic innocence of their
> respective dialects and interpret them accordingly.
>
> No reason to toast
>
> And when Akinyi jets back to Kenya, and tries out her full-on Texan-
> cum-Siaya drawl on my ears, it would help to, at least, hear some of
> her words.
>
> This year, Safaricom may need to ratchet it up a notch higher if your
> subscribers are to see the sense of continuing to top up so that you,
> in turn, may continue to top the profit league.
>
> I am sure you have the savoir-faire to remain the toast of East
> Africa. Already, your subscribers cannot stop thanking you for the
> reduced call charges. But I fear that unless you give your customers
> a new year present in the way of better quality services, an even
> better option might come along and make toast of you.
>
> And now that I cannot get through to you on the phone, sir, I take
> this opportunity to wish you a happy New Year and to request that you
> please call me back when the network is back to normal. Thank you.
>
> odeteac at yahoo.com
>
> http://www.eastandard.net/hm_news/news.php?articleid=1143963704
>
> Yahoo! Messenger - with free PC-PC calling and photo sharing.
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